Le 15 janvier 2014, 02:13 dans Humeurs • 0
Clothing company grew up in a barn You don often find corporate headquarters housed in a former tractor shed along a quiet country road.The floors are made of unfinished pine planks, light floods in through huge windows, music is playing and two dogs are wandering around. That the base of operations Cheap Louis Vuitton Handbags for the equestrian factory outlet(Efo), a company that sells deeply discounted lines of European namebrand apparel for riders and horses. In less than five years, the company has grown from its small flagship store in hockley valley(In a corner of the barn next door to the headquarters)To a dozen locations(Seven fixed and five mobile)From quebec to british columbia. Ceo marc nicols and his wife victoria, the company president, are avid riders but had no intention of going into the retail business until about 6 years ago.Nicols was a consultant in the technology industry and victoria worked in the technology and financial sectors.As a sideline, they bred sport horses. Eight years ago, they met rider dax adam of toronto, who has cerebral palsy and aspired to compete at the paralympics.Nicols often travelled to europe with his job and would bring back eurostyle rider clothing, so he and victoria offered to sponsor adams by providing him with needed apparel. Soon, adam friends started coming to the farm to check out the http://www.buybuckeye.com/ clothing and the nicols kept a rolling rack of items in their house, which evolved into a small business for victoria. When the couple moved to a larger farm in hockley valley(Near orangeville)In 2005, they started renovating the barn and decided to formalize victoria business http://www.buybuckeye.com/ by creating a small store. They had formed relationships with several top european manufacturers and agreed to buy their endofseason and closeout lines, which they are able to sell at up to 70 per cent off the suggested retail price.The flagship store was launched in late 2006. Sent out executivestyle invitations and told all the horsey people we knew we were having a grand opening, but had no idea what the response would be, recalls nicols.Store is only 625 square feet and there were 40 to 50 people in here at any time that weekend, jamming things under their arms. Was something spectacular and we knew we touched a nerve, and that people were tired of paying a premium for namebrand products just because they have a horse logo on them, and just because riding is perceived as an elite sport.Soon the nicols were offering franchise opportunities.And st.Lazare, que.Franchise are in the offing. )Two years ago, nicols left his technology job to join his wife company full time. Although riders obviously make up a good part of the business, products aren just for equestrians, points out nicols, who was wearing a gpa vneck wool sweater and striped tournament shirt that came from efo. The last six years, we found that people want highquality, functional apparel and the latest technical fabrics, whether they Louis Vuitton Top Handles golf, hike or cycle, and even if they are affluent, they are seeking value, he says.See a lot of city folks who want an authentic country look with an equestrian slant, such as rain jackets or rubber boots.Gucci is famous for its bitandstirrup hardware which adorns its shoes and bags. We travel to europe, we go to retail stores to see how they are presenting their products and we amazed by the influence the equestrian world has on retailers, he says.Example, boots that look like riding boots are all the rage in europe right now.Here, you can buy the real thing.9), customers are willing to make the drive.Efo also sets up shop each year at the royal agricultural winter fair. Doesn seem to matter to our customers.They want value and quality and they are willing to drive, says nicols.Find a lot of people will make a day trip out of it.They come here then go to the globe restaurant, which is internationally renowned and just north of here, for lunch or dinner or they will go antiquing in hockley valley. Some of efo suppliers, such as the anky brand created by dutch dressage rider and triple olympic champion anky van grunsven, are branching out to create yoga and cycling lines.In addition to clothing, efo carries equestrianthemed accessories such as handbags, bracelets and belts, as well as practical horse items such as bridles, saddle pads and turnout rugs. Nicols says the company success has been built on providing value and excellent customer service. Touch everything we buy and take nothing on speculation, he says.Have built a great reputation with our suppliers as a premier company to deal with and everything is paid for before it leaves our manufacturer partners premises.He says the company will accept samples and have its product review team check them out. The staff has grown to include daniela matulic, who oversees design of franchisees stores, and customer service representative michelle white, who has an indepth knowledge of each efo brand(Including cavallo, anky technical casual, krya k, kingsland, muckbook, pikeur, etc. ).